EA Sports FC Uses AI Version of Commentator Guy Mowbray’s Voice

AI Integration Expands in Sports Gaming

Electronic Arts has revealed that an AI-generated version of commentator Guy Mowbray’s voice has been used in EA Sports FC, marking one of the most high-profile examples of synthetic voice technology in a major sports franchise. According to reporting from Video Games Chronicle, Mowbray granted permission for EA to deploy an AI-trained version of his voice to record certain lines within the game.

The move reflects broader experimentation across the gaming industry with artificial intelligence tools, particularly in live-service titles that require frequent content updates.

How the AI Voice Is Being Used

Video Games Chronicle reports that the AI-generated voice is being used selectively, rather than replacing the commentator entirely. The technology allows EA to generate additional commentary lines without requiring new recording sessions for every update, offering greater flexibility for evolving player scenarios and live content.

Mowbray reportedly approved the arrangement, acknowledging the benefits of AI-assisted recording in delivering more dynamic and responsive commentary within the game.

Balancing Innovation and Authenticity

EA Sports FC’s commentary has long been a defining feature of the franchise, contributing to immersion and broadcast-style presentation. The use of AI raises questions about how synthetic voices may shape future sports titles, particularly as developers seek scalable solutions for expansive, data-driven commentary systems.

Video Games Chronicle notes that the collaboration was presented as consensual and controlled, with Mowbray involved in the process. The use of AI in this context appears focused on supplementing, rather than replacing, traditional voice recording.

Broader Industry Implications

The decision to implement AI voice technology in a flagship sports game highlights ongoing conversations about AI’s role in creative industries. While some sectors have expressed concerns over digital voice replication, EA’s approach—based on consent and collaboration—signals one possible model for adoption.

As live-service sports games continue to expand with regular updates, AI-generated commentary may become increasingly common as a tool to maintain freshness without constant studio sessions.

Looking Ahead

EA has not indicated whether AI voice implementation will expand further across its sports portfolio, but the use of Mowbray’s AI voice in EA Sports FC represents a notable step forward in blending artificial intelligence with traditional sports broadcasting elements.

The development underscores how major publishers are exploring emerging technologies while navigating creative, ethical, and performance considerations.